
This workshop is designed as a no-fluff, frugal, and execution-focused deep dive into the real business of fashion in India—built on industry-proven frameworks and insider hacks gained through years of working with leading brands and real market scenarios.
While most aspiring entrepreneurs focus on design, this workshop addresses the actual reasons why fashion businesses fail—and more importantly, how to fix them.
What will you learn
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Old vs New Fashion Business Model
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What makes a fashion business scalable?
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Core building blocks of a fashion brand
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Consumer Targeting
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Market Opportunity & Category Selection
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Brand Positioning
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Brand Identity
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Market Intelligence → Product Decisions
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Range Planning That Drives Revenue
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Product & Category Architecture
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Cost → Price → Margin
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Basic Fashion Business Budget
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Go-to-Market Strategy
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Choosing the right business model
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Distribution Channels
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Customer Lifetime Value
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Category Expansion
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Building a scalable fashion business
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