Branding

Pretext

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: • Branding is a strategic point of view, not a select set of activities. • Branding is central to creating customer value, not just images. • Branding is a key tool for creating and maintaining competitive advantage. • Brands are cultures that circulate in society as conventional stories. • Effective brand strategies must address the four distinct components of brand value.

Course Curriculum (9 branding books worth Rs. 15000/-)

• Branding is a strategic point of view, not a select set of activities.

• Branding is central to creating customer value, not just images.

• Branding is a key tool for creating and maintaining competitive advantage.

• Brands are cultures that circulate in society as conventional stories.

• Effective brand strategies must address the four distinct components of brand value.

• Brand strategies must be “engineered” into the marketing mix.

Course learning

  1. Internalize the concept of brand and its related processes in development and promotion.

  2. Formulate briefs as an integrated part of brand entities.

  3. Demonstrate informed & effective application of research to analyses marketing and business initiatives in fashion.

  4. Display organization skills and stress management, planning and team working skills.

 

Teaching Method

Easy videos in English and Hindi with detail explanations of  Indian and International case studies , Exercises and downloadable notes.

Student can do the course in their own time with 24X7 availability of videos for 1 year.   

Certificate & Scholarships

After completing the course students will get:

A certificate signed by National Awardee Fashion Designer and teacher Gaurav Mandal