How the research system works

1. Set the brief: choose season, market, category, price positioning and forecast horizon.

2. Collect evidence: enter observations from Vogue Runway, Business of Fashion (BoF), WGSN, designer shows and other permitted sources. Add URLs and observation dates.

3. Cluster recurring themes: compare the observations you entered across designers, source domains and trend categories.

4. Assess trend signals: inspect frequency, source diversity, commercial relevance and novelty ratings.

5. Build the report: export research data to CSV, save the project as JSON, or generate a report in HTML that can be printed to PDF.