About The Mentors
Meet the Team
This workshop is designed as a no-fluff, frugal, and execution-focused deep dive into the real business of fashion in India—built on industry-proven frameworks and insider hacks gained through years of working with leading brands and real market scenarios.
While most aspiring entrepreneurs focus on design, this workshop addresses the actual reasons why fashion businesses fail—and more importantly, how to fix them.
What will you learn
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Build a clear, differentiated fashion brand positioning.
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Develop a scalable fashion business model.
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Plan collections that drive consistent, profitable sales.
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Use trends and consumer insights for better decisions.
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Build effective merchandising and assortment strategies.
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Create pricing strategies that protect profit margins.
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Develop a structured design and production calendar.
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Build effective go-to-market, distribution and marketing strategies.
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Understand unit economics and manage business profitability.
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Expand categories strategically while strengthening brand identity.
Workshop Flow
Section 01
Fashion Brand Strategy & Growth
The New Fashion Business
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Old vs New Fashion Business Model
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What makes a fashion business scalable?
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Core building blocks of a fashion brand
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Consumer Targeting
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Market Opportunity & Category Selection
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Brand Positioning
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Brand Identity
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Market Intelligence → Product Decisions
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Trend Study
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Hero Product
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Range Planning That Drives Revenue
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Product & Category Architecture
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Cost → Price → Margin
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Basic Fashion Business Budget
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Introduction to Unit Economics
Section 02
Strategic Fashion Business & Merchandising
TAKE YOUR BRAND TO MARKET
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Go-to-Market Strategy
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Choosing the right business model
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Distribution Channels
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Own Website / Instagram / Marketplaces / Retail
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Marketing & Social Media Engine
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Creating Product Demand
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Customer Acquisition
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Conversion & Sales
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Increasing Basket Size
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Repeat Purchase
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Customer Lifetime Value
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Category Expansion
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Building a scalable fashion business
Event Library
Testimony
