
About The Mentors
Meet the Team
This workshop is designed as a no-fluff, frugal, and execution-focused deep dive into the real business of fashion in India—built on industry-proven frameworks and insider hacks gained through years of working with leading brands and real market scenarios.
While most aspiring entrepreneurs focus on design, this workshop addresses the actual reasons why fashion businesses fail—and more importantly, how to fix them.
What will you learn
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Build a clear and differentiated brand positioning that stands out in a crowded market
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Move from random collections to structured range planning that drives consistent sales
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Apply scientific pricing strategies to ensure strong margins instead of survival pricing
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Decode consumer psychology to design and sell what customers actually buy
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Develop a reliable vendor ecosystem to avoid production delays and quality issues
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Create a scalable business model instead of operating in chaos
The workshop also tackles the most critical industry challenges:
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Eliminating dead stock through smarter product strategy
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Breaking discount dependency cycles
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Managing cash flow efficiently
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Avoiding the common pitfalls that lead to brand shutdown within the first 3 years
The focus is simple:
Help you build a fashion business that is not just creative—but structured, profitable, and scalable.
This is not theory.
This is what actually works in the Indian fashion industry.

Workshop Flow
Section 01
Foundations of a Profitable Fashion Business
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The Core Building Blocks of a Scalable Fashion Business:
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Brand Positioning, Consumer Targeting, Product Strategy, Pricing Architecture, Vendor Ecosystem, Distribution Channels & Marketing Engine
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Business vs Brand: The Most Misunderstood Concept
Section 02
Range Architecture, Market Intelligence & Execution Systems
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Range Architecture That Drives Revenue (Not Just Variety)
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Market Intelligence → Product Decisions
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Design Calendar: From Idea to Launch
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Sourcing Calendar & Vendor Alignment
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Western vs Indian Wear Strategy (Seasonal vs Occasion-Led)
Section 03
Production Systems, Cost Optimization & Supply Chain Mastery
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Production Hacks That Save Lakhs (Not Just Improve Output)
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Sampling to Production: Understanding the Real Process
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Lead Times, Calendars & Production Planning
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Operations & Supply Chain Efficiency
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Frugal Production Strategy for New Founders
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Event Library
Venue: Indian Habitat Center. New Delhi
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