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Build a ₹100 Crore Fashion Brand​

25 April 2026

1 DAY OFFLINE WORKSHOP

Indian Habitat Center . New Delhi

About The Mentors

Meet the Team

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Gaurav Mandal

Co-Founder Brandment & GMDE

2 times National Award Winner , Fashion Business & Brand Consultant . NIFT New Delhi.

26 years in Fashion  

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Abhijeet Khanna

Founder Label Abhijeet Khanna

Showcased Fashion collection at London Fashion Week .FDCI member . NIFT New Delhi .

26 years in Fashion

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Sundeepa Bamval

Founder DreamHead Design 

Senior Designer at Zara & H&M , Creative Head of Fable Street . NIFT New Delhi

25 years in Fashion

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About The Workshop

This workshop is designed as a no-fluff, frugal, and execution-focused deep dive into the real business of fashion in India—built on industry-proven frameworks and insider hacks gained through years of working with leading brands and real market scenarios.

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While most aspiring entrepreneurs focus on design, this workshop addresses the actual reasons why fashion businesses fail—and more importantly, how to fix them.

What will you learn

  • Build a clear and differentiated brand positioning that stands out in a crowded market

  • Move from random collections to structured range planning that drives consistent sales

  • Apply scientific pricing strategies to ensure strong margins instead of survival pricing

  • Decode consumer psychology to design and sell what customers actually buy

  • Develop a reliable vendor ecosystem to avoid production delays and quality issues

  • Create a scalable business model instead of operating in chaos

The workshop also tackles the most critical industry challenges:

  • Eliminating dead stock through smarter product strategy

  • Breaking discount dependency cycles

  • Managing cash flow efficiently

  • Avoiding the common pitfalls that lead to brand shutdown within the first 3 years

 

The focus is simple:
Help you build a fashion business that is not just creative—but structured, profitable, and scalable.

This is not theory.
This is what actually works in the Indian fashion industry.

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Workshop Flow

Section 01

Foundations of a Profitable Fashion Business

  • The Core Building Blocks of a Scalable Fashion Business: 

  • Brand Positioning, Consumer Targeting, Product Strategy, Pricing Architecture, Vendor Ecosystem, Distribution Channels & Marketing Engine

  • Business vs Brand: The Most Misunderstood Concept

Section 02

Range Architecture, Market Intelligence & Execution Systems

  • Range Architecture That Drives Revenue (Not Just Variety)

  • Market Intelligence → Product Decisions

  • Design Calendar: From Idea to Launch

  • Sourcing Calendar & Vendor Alignment

  • Western vs Indian Wear Strategy (Seasonal vs Occasion-Led)

Section 03

Production Systems, Cost Optimization & Supply Chain Mastery

  • Production Hacks That Save Lakhs (Not Just Improve Output)

  • Sampling to Production: Understanding the Real Process

  • Lead Times, Calendars & Production Planning

  • Operations & Supply Chain Efficiency

  • Frugal Production Strategy for New Founders

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Event Library

Venue: Indian Habitat Center. New Delhi

Testimony

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