About The Mentors
Meet the Team
This workshop is designed as a no-fluff, frugal, and execution-focused deep dive into the real business of fashion in India—built on industry-proven frameworks and insider hacks gained through years of working with leading brands and real market scenarios.
While most aspiring entrepreneurs focus on design, this workshop addresses the actual reasons why fashion businesses fail—and more importantly, how to fix them.
What will you learn
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What Will You Learn?
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Build a clear, differentiated fashion brand positioning.
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Develop a scalable fashion business model.
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Plan collections that drive consistent, profitable sales.
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Use trends and consumer insights for better decisions.
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Build effective merchandising and assortment strategies.
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Create pricing strategies that protect profit margins.
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Develop a structured design and production calendar.
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Build effective go-to-market, distribution and marketing strategies.
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Understand unit economics and manage business profitability.
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Expand categories strategically while strengthening brand identity.
Workshop Flow
Section 01
Fashion Brand Strategy & Growth
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Old Fashion Business Model vs New Model
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The Core Building Blocks of a Scalable Fashion Business
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Consumer Targeting
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Market Opportunity & Category Selection
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Brand Positioning
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Brand Identity
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Fashion Business Budget
Section 02
Strategic Fashion Business & Merchandising
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Market Intelligence → Product Decisions
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Trend Study
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Range Planning That Drives Revenue
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Hero Product & Category Architecture
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Design Calendar: Idea → Launch
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Merchandising & Assortment Calendar
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Pricing Architecture & Strategy
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Unit Economics
Section 03
Go-to-Market & Business Growth
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Go-to-Market Strategy Models
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Distribution Channels
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Marketing & Social Media Engine
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Customer Acquisition
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Conversion & Sales
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Repeat Purchase & Customer Lifetime Value
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Category Expansion
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Scaling the Fashion Business
Event Library
Testimony
