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Mastering the Time and Action Calendar in Fashion Merchandising: A Must-Have Tool for Timely Deliveries
In the fashion industry, designing a great product is only half the battle. The other half is getting it produced, quality checked, and...

Gaurav Mandal
Jul 203 min read
Costing Basics in Fashion: Understanding the Numbers Behind the Garment
Costing is the backbone of any fashion business. While design and marketing may grab attention, pricing a product correctly starts with...

Gaurav Mandal
Jul 192 min read


Inside the Fashion Factory: Understanding Style & Fit Sample Review and Final Inspection Audits
In the journey from sketch to store, two crucial checkpoints determine the quality and commercial readiness of a fashion product: sample...

Gaurav Mandal
Jul 193 min read


From Idea to Rack: A Complete Guide to Product Development, Merchandising & Sampling in Indian Fashion Brands
In the ever-evolving Indian fashion landscape, building a successful collection is more than just creative genius—it's a careful balance...

Gaurav Mandal
Jul 192 min read


Roles & Responsibilities Across Apparel Industry Sectors
In the vast ecosystem of the apparel industry, merchandisers play a pivotal role as the bridge between creativity and commerce. They are...

Gaurav Mandal
Jul 183 min read


Different domains of Fashion Design and Textile Industry
Understanding the Diverse Domains of the Fashion Design and Textile Industry From Designer Labels to Export Houses – And the Role of the...

Gaurav Mandal
Jul 173 min read


Register Designs & Sue Infringing Brands
Copyright Infringement in India Step-by-Step Guide for Indian Fashion Brands Design Registration Process in India Step 1: Ensure Your...

Gaurav Mandal
Jul 42 min read
Consumer Behaviour
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Gaurav Mandal
Mar 311 min read
Template for building Introduction
Interview Introduction Templates for Fashion Design Students

Gaurav Mandal
Feb 144 min read
10 best introduction methods for fashion design graduates
1. The Passion-Driven Introduction

Gaurav Mandal
Feb 143 min read


Brand Strategy Luxeraa
Luxeraa is a "Premium Smart Casual & Effortless Luxury" approach. This falls under the Elevated Essentials & Slow Fashion category, which...

Gaurav Mandal
Feb 121 min read


Free Resources for Fashion Trend Forecasting
Free Resource 01 List of social media accounts that are valuable for fashion trend forecasting.The table includes accounts that post...

Gaurav Mandal
Feb 104 min read
Identity and Image
Personal Values and Beliefs: A person's core values, beliefs, and principles play a significant role in shaping their identity. These...

Gaurav Mandal
Aug 14, 20232 min read


Neuromarketing fashion designers tool for for ideating better solutions
Neuromarketing is the application of neuroscience techniques to understand and influence consumer behavior. It can help fashion designers...

Gaurav Mandal
Mar 28, 20232 min read


How Thematic Analysis helps fashion designers to create new solutions for their customer
Thematic analysis is a qualitative research method used to identify and analyze patterns in data. Fashion designers can use thematic analysis to identify themes and patterns in their customer data, which can be used to create new solutions for their latent needs. Here are a few ways they could do this:

Gaurav Mandal
Mar 28, 20232 min read


Projective techniques for Fashion Designers to create new solutions for their customer
Fashion designers can use projective techniques to better understand their customers' latent needs and create new solutions to meet those needs. Here are a few ways they could do this:

Gaurav Mandal
Mar 28, 20232 min read


ZARA,H&M & M&S STP strategy
How ZARA , H&M and M&S have captured fashion market by distinguishing the following : Target Audience: Each brand has a different target...

Gaurav Mandal
Mar 26, 20231 min read


How to make a stunning fashion designer portfolio
Creating a stunning fashion designer portfolio can help showcase your creativity and talent to potential clients, employers, or...

Gaurav Mandal
Mar 24, 20232 min read


Typography rules for professional resume for fashion designers
When it comes to typography for a professional resume of a fashion designer graduate, there are a few key rules to keep in mind to ensure...

Gaurav Mandal
Mar 24, 20231 min read


Indian fashion startup-Tips for supply chain setup
Setting up a local supply chain for producing Indian wear in New Delhi, India can be a complex process, but here are some steps to help...

Gaurav Mandal
Mar 18, 20232 min read
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