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How to create marketing funnel for Indian fashion brand in 2023


"Digital marketing has become an integral part of the fashion industry, and having knowledge of digital marketing is crucial for Indian fashion brands to succeed in today's competitive market. With the growth of the internet and social media, Indian fashion brands can reach a larger and more diverse audience than ever before" says Gaurav Mandal , National Awarded Fashion Designer. Many Indian Fashion brands have build strong digital marketing funnels for thie business like Myntra, Nykaa and Zivame . Creating a marketing funnel for an Indian fashion brand in 2023 can be done using the following steps:

  1. Define Your Target Audience: It is important to define your target audience and understand their needs, preferences, and behavior. Consider demographics like age, gender, location, income, and psychographics like lifestyle, values, and interests.

  2. Create Awareness: Build brand awareness through advertising, influencer marketing, social media campaigns, and content marketing. Use storytelling, visuals, and compelling messaging to grab attention and create interest.

  3. Generate Interest: Once you have captured your audience's attention, focus on generating interest by providing valuable information about your brand and products. This can be done through blog posts, videos, newsletters, and other forms of content marketing.To generate interest in an Indian fashion brand, consider the following strategies:(read this article for more insight on interest generation methods)

  4. Lead Generation: To convert interested prospects into leads, offer something of value in exchange for their contact information. This could be a free e-book, a discount code, or a newsletter subscription.( read this article for more insight on lead generation methods)

  5. Nurture Leads: Once you have collected leads, it's important to nurture them through targeted email campaigns and personalized content. Keep them engaged with relevant information about your products, offers, and promotions.( read this article for more insight on Nurture Leads methods)

  6. Convert Leads into Sales: Use persuasive messaging and offers to convert leads into customers. Make it easy for them to purchase your products by providing a seamless buying experience.(read this article for more insight on how to Convert Leads into Sales methods)

  7. Retain Customers: To retain your customers and build brand loyalty, offer exceptional customer service, personalized offers, and engaging content. Encourage repeat purchases and referrals through loyalty programs and social media engagement.(read this article for more insight on how to retain customers methods)


  1. Measure and Optimize: Continuously monitor your marketing funnel's performance and optimize it for better results. Use analytics tools to measure key performance indicators (KPIs) like traffic, leads, conversions, and customer retention.(read this article for more insight on how to Measure and Optimize methods)

By following these steps, you can create an effective marketing funnel for your Indian fashion brand in 2023, and drive awareness, engagement, and sales.

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