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How Indian fashion brand can retain customers in their marketing




"Retaining customers is crucial for Indian fashion entrepreneurs to maintain a sustainable business and grow their brand". "Repeat customers are more profitable than new customers as they tend to spend more and are easier to sell to. Retaining customers also helps to establish brand loyalty and positive word-of-mouth, which can attract new customers" remarks National Award winning Fashion design Gaurav Mandal. By focusing on customer satisfaction and providing excellent post-purchase experiences, Indian fashion entrepreneurs can retain customers and build a strong, successful brand.To retain customers in Indian fashion brand marketing, consider the following strategies:

  1. Provide Excellent Customer Service: Provide excellent customer service that exceeds your customer's expectations. Respond to their queries and concerns promptly and resolve any issues they face in a timely and professional manner.

  2. Personalization: Use personalization to create a customized experience for your customers. Use their name, preferences, and past purchase history to provide them with personalized recommendations and offers.

  3. Loyalty Programs: Implement a loyalty program that rewards your customers for their loyalty. Offer exclusive discounts, early access to sales, and other perks that incentivize them to continue shopping with your brand.

  4. Email Marketing: Use email marketing to keep your customers engaged with your brand and provide value through relevant and personalized content. Send newsletters, product updates, and exclusive offers that cater to their specific needs and preferences.

  5. Retargeting Ads: Use retargeting ads to remind your customers about your brand and products. Show them relevant ads on social media and other websites that showcase your latest collections and offers.


  1. Social Media Engagement: Engage with your customers on social media by responding to their queries and comments. Show them that you value their feedback and are committed to providing them with the best possible experience.

By using these strategies, you can retain your customers and build a long-term relationship with them. This will help you increase your customer lifetime value (CLTV) and reduce your customer acquisition cost (CAC), leading to a more sustainable and profitable business.

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