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How Luxury house Dior , Hermes and Chanel have unique Brand Identity

Updated: Mar 11, 2023

Dior, Hermes, and Chanel are all luxury fashion brands that have a strong and distinct brand identity. Here are some differences in their brand identities:


  • Glamorous: Dior's brand identity is characterized by its glamorous and luxurious aesthetic. The brand is known for its high-end, high-fashion designs that often feature bold and elaborate embellishments.

  • Feminine: Dior's designs often have a feminine and romantic feel, with flowing fabrics, delicate details, and soft colors.

  • Modern Classic: Dior's designs have a classic, timeless feel, but with a modern twist. The brand often updates traditional styles with contemporary touches to create a unique and sophisticated look.


  • Classic: Hermes' brand identity is characterized by its classic and timeless aesthetic. The brand is known for its high-quality, impeccably crafted designs that are built to last.

  • Sophisticated: Hermes' designs often have a sophisticated and refined feel, with elegant silhouettes, luxurious fabrics, and subtle details.

  • Heritage: Hermes' brand identity is rooted in its heritage and history, with many of its designs inspired by the brand's equestrian roots.


  • Iconic: Chanel's brand identity is characterized by its iconic and instantly recognizable designs. The brand is known for its classic tweed jackets, quilted handbags, and signature pearls.

  • Timeless: Chanel's designs have a timeless and enduring quality, with a focus on quality craftsmanship and high-end materials.

  • Chic: Chanel's designs often have a chic and sophisticated feel, with clean lines, understated colors, and simple yet elegant details.

Overall, while Dior, Hermes, and Chanel are all luxury fashion brands with a focus on high-end, high-quality designs, they each have their own distinct brand identity, with different approaches to style, heritage, and sophistication.

About The author

Gaurav Mandal is a fashion educator and leader, dedicated to inspiring the next generation of design professionals. He is recipient of two national awards from the Indian Government for his contributions to the fashion industry. A NIFT Delhi Gold Medalist fashion designer , he completed his Fashion Marketing master’s degree from Nottingham Trent University, UK. He teaches millions of students through his YouTube Channel and works with several NGO’s for imparting creative education.

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