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How to set up supply chain of fashion fashion brand in India

Updated: Mar 11, 2023



"A supply chain is critical to the success of a fashion business as it ensures a consistent flow of materials, products, and information from suppliers to manufacturers to retailers or customers. A well-managed supply chain can improve efficiency, reduce costs, and enhance sustainability" says Prof Gaurav Mandal . Setting up a supply chain for a fashion brand in India involves several key steps:

  1. Identify reliable suppliers and manufacturers of materials, fabrics, and finished goods, and establish relationships with them.

  2. Establish quality control measures to ensure that all materials and finished products meet the brand's standards.


  1. Create a production plan that outlines the timeline and resources required for each stage of production, from design to delivery.

  2. Set up a distribution network to transport finished goods from the manufacturer to the retail outlets or customers.

  3. Establish a pricing strategy that reflects the cost of materials, production, and distribution, as well as the brand's desired profit margin.

  4. Ensure compliance with local laws and regulations, including labor laws and environmental regulations.

  5. Monitor and optimize the supply chain for efficiency and sustainability, and make adjustments as needed.

To set up a supply chain in India, it may be helpful to work with a local consultant or partner who can provide expertise and guidance on navigating the local business environment.


About The author

Gaurav Mandal is a fashion educator and leader, dedicated to inspiring the next generation of design professionals. He is recipient of two national awards from the Indian Government for his contributions to the fashion industry. A NIFT Delhi Gold Medalist fashion designer , he completed his Fashion Marketing master’s degree from Nottingham Trent University, UK. He teaches millions of students through his YouTube Channel and works with several NGO’s for imparting creative education.


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