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How to ideate a 4 letter brand name

Updated: Mar 11, 2023


"4-letter brand names have several benefits like easy recall, catchiness, aesthetic appeal, easy incorporation into designs, and ease of pronunciation, which all help to create a recognizable brand identity" says National Awarded fashion designer Gaurav Mandal. Creating a 4-letter brand name for a women's fashion brand can be a challenging task, but here are some steps to help ideate:

  1. Start with the brand's core values and mission. What does the brand represent and what message does it want to convey? List down keywords that align with the brand's vision.

  2. Use a thesaurus or online tools to find synonyms and related words for the keywords identified in step 1. This can help to expand the list of potential words to work with.


  1. Experiment with combining different letters and sounds that represent the brand's values and target audience. Consider using alliteration, rhyming, and other wordplay techniques to create a memorable and catchy name.

  2. Consider the target audience and make sure the name resonates with them. The name should be easy to pronounce and remember and should reflect the brand's unique selling proposition.

  3. Check if the name is available as a domain and social media handles. Make sure there are no legal issues with the name by doing a trademark search.


Examples of 4-letter brand names for women's fashion brands:

About The author

Gaurav Mandal is a fashion educator and leader, dedicated to inspiring the next generation of design professionals. He is recipient of two national awards from the Indian Government for his contributions to the fashion industry. A NIFT Delhi Gold Medalist fashion designer , he completed his Fashion Marketing master’s degree from Nottingham Trent University, UK. He teaches millions of students through his YouTube Channel and works with several NGO’s for imparting creative education.


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