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Difference between Brand Identity of Raw Mango ,Pero and Anavila Misra

Updated: Mar 11, 2023

Raw Mango, Pero, and Anavila Misra are all Indian fashion brands that use traditional Indian textiles and craftsmanship. While all three brands share some similarities, they also have distinct differences in their brand identity.

Raw Mango:

  • Bold and Vibrant: Raw Mango's brand identity is characterized by its bold and vibrant use of color and texture. The brand often uses bright hues and rich textures to create a unique and eye-catching look.

  • Traditional yet Contemporary: The brand's design aesthetic is rooted in traditional Indian textiles, but with a contemporary twist. The brand uses modern cuts and silhouettes to create a fusion of traditional and contemporary styles.

  • Attention to Detail: Raw Mango is known for its attention to detail, with intricate embroidery, weaving, and printing techniques used in its designs.


  • Quirky and Fun: Pero's brand identity is characterized by its quirky and playful approach to design. The brand often uses unexpected colors, patterns, and textures to create a whimsical and fun look.

  • Handcrafted: Pero's designs are known for their handcrafted quality, with traditional Indian textiles and craftsmanship at the core of the brand's identity.

  • Bohemian Style: Pero's designs often have a bohemian, free-spirited feel, with loose-fitting silhouettes and flowing fabrics.

Anavila Misra:

  • Minimalist: Anavila Misra's brand identity is characterized by its minimalist approach to design. The brand often uses simple, clean lines and muted colors to create a timeless and understated look.

  • Sustainable: The brand is known for its sustainable and eco-friendly approach to fashion, with a focus on natural fabrics and ethical production methods.

  • Classic yet Contemporary: Anavila Misra's designs have a classic, timeless feel, but with a contemporary twist. The brand often uses traditional Indian textiles in modern silhouettes to create a unique and sophisticated look.

Overall, while Raw Mango, Pero, and Anavila Misra all use traditional Indian textiles and craftsmanship, they each have their own distinct brand identity, with different approaches to color, texture, style, and sustainability.

About The author

Gaurav Mandal is a fashion educator and leader, dedicated to inspiring the next generation of design professionals. He is recipient of two national awards from the Indian Government for his contributions to the fashion industry. A NIFT Delhi Gold Medalist fashion designer , he completed his Fashion Marketing master’s degree from Nottingham Trent University, UK. He teaches millions of students through his YouTube Channel and works with several NGO’s for imparting creative education.

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