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Designers shall master 3 types of empathy for success

Updated: Mar 11


"Designers can use empathy to create products and services that meet the needs of their users. Empathy helps designers understand the users' perspectives, emotions, and behaviors" says

Prof Gaurav Mandal. There are three types of empathy designers can use in their design practice: cognitive empathy, emotional empathy, and compassionate empathy.

  1. Cognitive Empathy: Designers can use cognitive empathy to understand the users' experiences and perspectives. This type of empathy can help designers identify the users' pain points, preferences, and goals. Designers can use this understanding to create products that meet the users' needs and expectations. For example, designers can conduct user research and gather insights about users' behavior and preferences.Diane von Furstenberg is a Belgian fashion designer known for her iconic wrap dresses. She has been using empathy in her design process by listening to her customers and understanding their needs and desires.

  2. Emotional Empathy: Designers can use emotional empathy to understand and share the users' emotions. This type of empathy can help designers create products that evoke emotions and connect with users on a personal level. For example, designers can use storytelling techniques to create a narrative that resonates with users' emotions.Stella McCartney is a British fashion designer who is well-known for her commitment to ethical and sustainable fashion. She has been using empathy to design her collections since the start of her career.

  3. Compassionate Empathy: Designers can use compassionate empathy to take action to help and support users. This type of empathy can help designers create products that are user-centered and address the users' needs. For example, designers can create products that are accessible to users with disabilities, or design products that promote sustainability and social responsibility.Christopher Raeburn is a British fashion designer known for his commitment to sustainability and ethical fashion. He has been using empathy to design his collections for many years and believes that clothing should be functional, beautiful, and responsible.

In summary, designers can use empathy to create products and services that meet the needs of their users. By using cognitive, emotional, and compassionate empathy, designers can gain a deep understanding of their users' needs, emotions, and behaviors. This understanding can help designers create products that are user-centered, evoke emotions, and make a positive impact on society.


About The author

Gaurav Mandal is a fashion educator and leader, dedicated to inspiring the next generation of design professionals. He is recipient of two national awards from the Indian Government for his contributions to the fashion industry. A NIFT Delhi Gold Medalist fashion designer , he completed his Fashion Marketing master’s degree from Nottingham Trent University, UK. He teaches millions of students through his YouTube Channel and works with several NGO’s for imparting creative education.


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