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How to create an online DTC fashion brand in limited budget

Updated: Mar 29, 2023


"Creating an online direct-to-consumer (DTC) fashion brand on a limited budget can be challenging, but it's definitely possible", quotes Prof. Gaurav Mandal, Senior Fashion faculty at NIFT and Pearl Academy. Here are some steps to consider:

  1. Define your brand identity: Develop a clear brand identity and target market. This will help you create a unique and consistent brand image that resonates with your potential customers.


  1. Choose a brand name and domain name: Select a name that reflects your brand identity and register a domain name that is available.

  2. Create a website: You can create a website using platforms like Shopify or Wix. These platforms have templates that can help you design a website even if you don't have coding skills.

  3. Source products: Find suppliers that can provide you with quality products at affordable prices. You can also consider dropshipping, where the supplier ships the product directly to the customer, saving you inventory costs.

  4. Market your brand: Use social media platforms to market your brand, connect with influencers, and collaborate with bloggers. You can also run social media ads to reach a wider audience.


  1. Offer great customer service: Providing excellent customer service will help build trust and loyalty with your customers. Respond to their inquiries promptly and ensure timely delivery of products.

  2. Monitor your finances: Keep track of your expenses and revenues to ensure that your business stays profitable.

Starting a DTC fashion brand on a limited budget requires careful planning and execution. By following these steps, you can create a successful online fashion brand without breaking the bank.


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