To build a successful fashion Ecommerce brand, you need a compelling product and then you need compelling content to sell that product. You have to produce a lot of engaging content every day; content that has the ability to envelop your customers in a specific mood. You need to be the source of their inspiration. If your content is not inspiring, it’s nothing. As a Fashion Ecommerce brand, there is only so far you can go without mastering your content strategy. It can get overwhelming, especially for any company starting-up trying to produce engaging content on a regular basis. You can easily run short of ideas in few days or months of starting. This lack of innovation in content shows-up on startup brands in the form of low social media following, poor backlink profile and negative ROI on paid & organic promotion. The way Internet is operating now, the chances of a start-up brand to make big without a concrete content production strategy is very narrow.